The Ultimate Branding Playbook for Startups

A helpful guide to building a brand that feels clear, intentional, and launch-ready. Even if you’re not a designer.

Now it’s yours, free.
"Spring was a massive help for us in launching SolarAPP+."
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Arthur Coleston
SolarAPP+
"You exceeded expectations. Thank you for seeing an even larger problem and fixing that too."
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Lauren Smith
Copysmith AI
"Spring Studio has been a great partner for us."
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Kyle Ackerman
GoGov

Everything you need to brand your startup like a pro

Start With Strategy, Not Style
Before you pick colors or fonts, you need to define what your brand stands for. We walk you through how to shape your identity from the inside out.
Get the Playbook
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Clarify your brand’s personality and positioning
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Define what you say (and what you don’t)
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Align your team with a simple brand strategy doc
Foundations
Define your values, tone, and what you stand for
Strategy
Craft a simple, usable brand positioning framework
Touchpoints
Identify the moments where your brand shows up
Build a Visual System You Can Actually Use
Most style guides are overdesigned and underused. We give you a flexible, lightweight system that works across decks, sites, and social.
Get the Playbook
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Set your core colors, fonts, and image style
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Create brand visuals that feel intentional
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Keep everyone using the same look and feel
Visual Identity
Colors, typography, imagery, and examples
Governance
Guidelines that keep your team aligned
Metrics That Matter
Brand health indicators worth tracking
Everything you need, nothing you don't.
You don’t need a 40-page brand book. You need a clear, usable system.
Built for startups and established teams
A clear, flexible playbook that shows how to build a brand that works across landing pages, decks, and product.
Ready to use now
Lots of information that you can apply right away.
Grab the Free Playbook
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