"Spring was a massive help for us in launching SolarAPP+."

Arthur Coleston

SolarAPP+

"You exceeded expectations. Thank you for seeing an even larger problem and fixing that too."

Lauren Smith

Copysmith AI

"Spring Studio has been a great partner for us."

Kyle Ackerman

GoGov

Everything you need to brand your startup like a pro

Start With Strategy, Not Style

Before you pick colors or fonts, you need to define what your brand stands for. We walk you through how to shape your identity from the inside out.

Clarify your brand’s personality and positioning

Define what you say (and what you don’t)

Align your team with a simple brand strategy doc

Foundations

Define your values, tone, and what you stand for

Strategy

Craft a simple, usable brand positioning framework

Touchpoints

Identify the moments where your brand shows up

Build a Visual System You Can Actually Use

Most style guides are overdesigned and underused. We give you a flexible, lightweight system that works across decks, sites, and social.

Set your core colors, fonts, and image style

Create brand visuals that feel intentional

Keep everyone using the same look and feel

Visual Identity

Colors, typography, imagery, and examples

Governance

Guidelines that keep your team aligned

Metrics That Matter

Brand health indicators worth tracking

Everything you need, nothing you don't.

You don’t need a 40-page brand book. You need a clear, usable system.

Built for startups and established teams

A clear, flexible playbook that shows how to build a brand that works across landing pages, decks, and product.

Ready to use now

Lots of information that you can apply right away.

Grab the Free Playbook

The Ultimate Branding Playbook for Startups