A B2B website redesign checklist for the work before design
Agree on buyer needs, content, page structure, and ownership before layouts begin. Use a practical readiness worksheet to turn open questions into a shared plan.
Studio notes.
A little perspective.
Ideas, observations, and things we’re learning
along the way.
Do you still need a website platform if AI can build your site?
AI can help build your website. The harder decision is choosing a setup your team can run. Compare platforms, custom code, and the work after launch.
An embedded creative team or an in-house hire?
Compare the work, skills, and daily ownership your marketing team needs before choosing how to staff it.
A design retainer or a fixed project?
Choose the way of working that fits the brief: a recurring queue, a defined launch, or a clearly scoped mix of both.
A creative brief your marketing team can actually use
A practical one-page template, a fictional B2B launch example, and a review loop that keeps context from getting lost.
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