Getting your first customer is often the hardest thing to do when starting a new business. If you have money to spend, you can use paid advertising, but there's no guarantee it will work. Fancy websites and good marketing don't mean anything if you don't have customers to show for it. Since you are just starting out, it's especially important that your first customers are happy ones who will recommend your product or service to others. Here are some tips for getting your first 10 customers without breaking the bank:
You will need to find your customers in order to launch your app. There are many ways you can do this, including:
In this section, we'll dive into calculating the value of a customer.
The reason for calculating the value of a customer is simple: you want to know how much money your customers are worth. If you're planning on building a business, then it makes sense that you would need to be able to make sure that your company can afford to keep running.
The first step in figuring out how much each customer is worth is determining how much revenue they generate over time (and ideally also understanding how much it costs to acquire them).
Blog posts and other content.
Content marketing is the best way to get potential customers to your website, where they can download or buy your app. You want to make sure that as many people as possible are seeing your content, so you’ll want to share it across social media platforms like Twitter and Facebook, as well as link back from blog posts directly on your website.
A free version of your app is a great marketing tool and can be used to test the market, get feedback from customers, and even get more users.
If you have a paid version of your app that contains additional features, you may want to create a separate free version that doesn’t have those extra bells and whistles. You can then offer it for download in the App Store or Google Play Store to anyone who wants it. This allows new customers to try out your product without spending any money on it first (which some people are hesitant about). It also allows existing customers who had been using the paid version up until now a chance at trying something new with less financial risk involved than purchasing an entire new product all over again!
Free users are not fools.
Free users are not customers.
Free users are not leads.
Free users are not prospects.
If you think that your free users are all of the above, there's a good chance you're missing out on one of the most important things about getting your first customer: free users themselves aren't real customers!
Here are some examples:
You’ve got a bunch of new data, and now it’s time to analyze it. What are your customers interested in? What can you do with that information?
These are just a few ideas to help you get your first customers. But it’s important to remember that these tips work best when they’re part of a larger marketing strategy. You may have the best app in the world, but if no one knows about it, you’re not going to get any sales. So be sure to think about how all of these strategies fit together and complement each other as you plan your marketing approach for launching a new app