Getting your first customer for your new app


Getting your first customer is often the hardest thing to do when starting a new business. If you have money to spend, you can use paid advertising, but there's no guarantee it will work. Fancy websites and good marketing don't mean anything if you don't have customers to show for it. Since you are just starting out, it's especially important that your first customers are happy ones who will recommend your product or service to others. Here are some tips for getting your first 10 customers without breaking the bank:

Finding your customers.

You will need to find your customers in order to launch your app. There are many ways you can do this, including:

  • Social media
  • Your website
  • Partners and influencers
  • Advertising

Calculate the value of a customer.

In this section, we'll dive into calculating the value of a customer.

The reason for calculating the value of a customer is simple: you want to know how much money your customers are worth. If you're planning on building a business, then it makes sense that you would need to be able to make sure that your company can afford to keep running.

The first step in figuring out how much each customer is worth is determining how much revenue they generate over time (and ideally also understanding how much it costs to acquire them).

A good landing page.

  • A good landing page should be clear and simple.
  • It should be focused on one thing.
  • A good landing page should have a call to action.
  • The layout of your landing page should be easy to navigate and it should be mobile friendly.
  • You need a clear CTA for people who visit your site, so if they land on the wrong page or there is no CTA at all then this could be bad for you (and not just because I'm an editor).

Blog posts and other content.

Blog posts and other content.

Content marketing is the best way to get potential customers to your website, where they can download or buy your app. You want to make sure that as many people as possible are seeing your content, so you’ll want to share it across social media platforms like Twitter and Facebook, as well as link back from blog posts directly on your website.

A free version of your app.

A free version of your app is a great marketing tool and can be used to test the market, get feedback from customers, and even get more users.

If you have a paid version of your app that contains additional features, you may want to create a separate free version that doesn’t have those extra bells and whistles. You can then offer it for download in the App Store or Google Play Store to anyone who wants it. This allows new customers to try out your product without spending any money on it first (which some people are hesitant about). It also allows existing customers who had been using the paid version up until now a chance at trying something new with less financial risk involved than purchasing an entire new product all over again!

Free users are not fools.

Free users are not fools.

Free users are not customers.

Free users are not leads.

Free users are not prospects.

If you think that your free users are all of the above, there's a good chance you're missing out on one of the most important things about getting your first customer: free users themselves aren't real customers!


If you’re looking to get your first customer and have no idea where to start, partnerships are a great place to start. These can be an effective way of getting the word out about your app as well as getting feedback on what works and doesn't work in terms of user experience.

Here are some examples:

  • If you're building an app that helps people learn how to speak a foreign language, why not partner with another company who is already serving this market? It's much easier than trying to convince everyone that they need yet another app for language learning. You could look for companies who specialize in teaching languages (like Rosetta Stone), or maybe even try partnering with schools or universities which could help introduce your product into their curriculum.
  • If you're building a productivity tool for marketers, consider partnering with marketing agencies or consultants who would benefit from using it themselves but don't want all the overhead costs associated with hiring developers on their own staffs.

Analyze the data to contact new customers.

You’ve got a bunch of new data, and now it’s time to analyze it. What are your customers interested in? What can you do with that information?

  • Use the data to contact new customers: You should only contact potential customers if they have shown an interest in your product by registering or requesting more information. If this is the case, make sure to follow up with them within 24 hours with a personalized email message. Your goal is to get them excited about your product again—and keep them interested until you launch!
  • Use the data to improve your app: Look at what features people are using most often and which ones aren't being used at all (which might be due to poor design). Then use this information when making changes for future releases of the app — after all, users will want apps that are easy-to-use and useful!
  • Use the data to improve marketing efforts: Analyze how many people opened each email campaign and how many clicked through links inside those emails; this will help determine what kind of copywriting messages work best (i.e., short vs long) as well as where readers' attention tends towards -- like whether they prefer text over images or vice versa."


These are just a few ideas to help you get your first customers. But it’s important to remember that these tips work best when they’re part of a larger marketing strategy. You may have the best app in the world, but if no one knows about it, you’re not going to get any sales. So be sure to think about how all of these strategies fit together and complement each other as you plan your marketing approach for launching a new app

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