Why it's important to think about the user when building a digital product

Customers are the lifeblood of any business. They ensure that you stay in business, and they make or break you. If you can't please your customers, then you can't succeed. But building a product that pleases your customer is not as simple as it sounds—and it's not just about making a great product. A product should be useful to have, but it shouldn't be frustrating to use. And if your product isn't clearly defined for your customers, then it will often end up being a confusing mess of features and options that doesn't do what they need it to do. That's why good digital products shouldn't just cater to their users; they should also make sure that their users always understand what the product is for and how to use it properly.

Focus on user goals.

As you are building your product, don't forget about the user. User-centered design is a key element in creating products that people love. Here are some tips to help you think like a user:

  • Focus on their goals, not yours. You may have a specific idea of what your product should do or how it should work—but that doesn't mean users have the same goals in mind! Instead of making assumptions about the needs and wants of your audience, ask them what they're trying to achieve with whatever it is they're using (your app or website). Then take those answers seriously and build accordingly.
  • Listen to their feedback and make changes accordingly. It can be tempting to dismiss criticism from users as misguided or irrelevant—but remember that they're the ones who actually use what you've created each day, so their input matters more than anything else when it comes down to improving your product! When there's something wrong with how something works for them (like an error message), fix it immediately so others won't run into similar problems later down the road too—and keep listening after each fix until all issues are addressed satisfactorily enough for everyone involved before moving forward again.

Don't just ask for feedback, listen to it.

You can't expect your users to give you feedback if they don't feel comfortable doing so. To get the most out of user testing, consider conducting it in a space that is quiet and calm. The room should also be well-lit; dim lights can cause people to get tired easily and not give their full attention. If possible, have refreshments available—this will make participants feel more at ease in your space or office environment.

When listening to what participants tell you about how your product works for them, focus on understanding the context behind their comments rather than simply thinking about how this might apply directly to what you're working on as a developer or designer. Make sure that you're listening carefully when someone says something that could be considered negative; this may be an opportunity for improving your app! When taking notes during user testing sessions, try keeping track of both positive and negative feedback so that later on (when things get messy), there'll be no question about where people stand on certain issues.

Keep things as simple as possible.

You should keep things as simple as possible. It’s good to experiment with new things, but make sure that you don’t go overboard. You should avoid using too much jargon in your product; it might confuse users who aren’t familiar with the language of your industry.

Users want to be able to trust what they see on the screen—so don't make them think about how something works before they can use it for the first time.

Use the right language.

One of the best ways to think about users is to use the right language.

Consider this: when you talk with your friends, you probably use a different set of words than you would at work or with your parents. To create an experience that is tailored to your audience, you need to understand who they are and what they expect from a product.

In order to do this, we need to gain insight into what makes people tick so that we can craft experiences that genuinely resonate with them. And while researching user behavior can be time-consuming, it’s well worth it in the end because there are many benefits of using data-driven methodologies such as UX research in product development.

You can make a great product without alienating or talking down to your users.

The first step to creating a digital product that is accessible to everyone is to think about your users, and their goals. A good way to do this is by using the user-centered design process. This allows you to focus on what the user wants from your product instead of only focusing on the technical details like how many megapixels it has or whether it supports iOS 9.

To keep things simple for everyone, try not overcomplicating designs or adding unnecessary features that add little benefit in return for increased complexity. Instead of building every feature you can think of into your app at once, start by deciding which ones are most important—and then make sure those work well before working on anything else!

Finally, don’t forget that accessibility doesn’t just mean making sure people with disabilities can use your product; it also means making sure new users find it easy as well! If someone has never used an app before in their life but they want access; our goal should be getting them through setup quickly and easily so they don't feel overwhelmed right away - even if this means not having a lot of extra bells and whistles available initially.


In the end, it’s all about being able to understand what users want and need from your product—and then delivering that in a pleasant way. This involves thinking of product design holistically, as well as having empathy for the people who will use your creation. If you can do this, you’re likely on track to creating something great.

More articles you might like