We helped CopySmith unify their brand across marketing for a seamless user experience.

100%

Brand consistency across digital, print, and physical spaces

1.5x

2x faster content production for social and marketing campaigns

We helped CopySmith unify their brand across marketing for a seamless user experience.

CopySmith is a software company that helps businesses generate high-quality marketing copy using AI. Despite strong growth, their team struggled with a disconnect between their marketing and product experience.

The Challenge

Without an in-house designer, CopySmith’s marketing was created by marketers while the product was built by engineers. This led to a noticeable gap in design and user experience — the transition from marketing to product felt disjointed. The lack of brand consistency created friction for customers and diluted the overall brand perception.

“Spring Studio has struck the balance of both delivering great quality and doing it quickly. It’s helped bring more consistency to our brand and elevated our design in general.”

Kelly Munich, VP of Business Operations, CopySmith

The Solution

Spring Studio stepped in as CopySmith’s design partner, embedding creative support directly into their workflow. We focused on aligning the visual language of both the marketing and product experiences, delivering consistent, high-quality design across every touchpoint. This included website assets, product UI design support, and marketing collateral, ensuring that the journey from ad to signup to using the software felt seamless.

The Results

With Spring Studio’s ongoing support, CopySmith now presents a unified, polished brand at every stage of the customer journey. The consistency has strengthened trust with users, improved engagement, and positioned CopySmith as a more premium, credible solution in the market.