How we helped Pack Animals create a cohesive brand identity to launch their new community.

How we helped Pack Animals create a cohesive brand identity to launch their new community space with confidence.
Pack Animals is a community-driven brand that connects people through outdoor adventures and shared experiences. When preparing to open their new physical space, The Hub, they needed a cohesive brand identity that could live seamlessly across digital platforms, printed materials, and physical signage.

The Challenge
Before working with Spring Studio, Pack Animals lacked a consistent visual identity. Their logo, typography, and brand assets varied across platforms, making it difficult to create a unified experience. With The Hub’s launch on the horizon, they also needed impactful signage and branding that would stand out both online and in-person.

The Solution
Spring Studio partnered with Pack Animals to redesign their entire brand identity — creating a new logo, typography, and visual system that worked across digital and physical touchpoints. We developed assets for social media, print materials, their website, and large-format signage for The Hub. Every design decision focused on creating a professional, recognizable, and flexible brand presence.
The Results
Pack Animals now has a cohesive, modern identity that strengthens their brand across all channels. The new design system supports their growth, from community outreach on social media to creating a welcoming, on-brand experience at The Hub.

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